ASDA – Home Décor

Intro

Upcycle Labs have an ongoing partnership with ASDA and one project was to re-produce one of their most popular home decor products from fashion waste.

ASDA originally imported their Family Sign home décor ornament from China. They challenged Upcycle Labs to make an identical product from the fashion waste collected through the George Take Back programme, powered by Yellow Octopus Group.

Client
ASDA

Year

2023

Purpose
  • Upcycling take back program waste
Deliverables
  • Ornaments
The Solution

Upcycle Labs used their cutting-edge Core.Tex technology and replicated ASDA’s Family Sign.

asda
The Solution

Upcycle Labs used their cutting-edge Core.Tex technology and replicated ASDA’s Family Sign.

asda

This sign is made from 75% fashion waste at Upcycle Labs in Nottingham, UK.

Not only were Upcycle Labs able to produce an identical product, but we also managed to match the landed price of the imported product.

The result was a new product which is made in the UK and saves fashion waste from landfill. All while generating the same profit margin.

Upcycle Labs can make a mould for almost any 3D item and take care of packaging too. If you are interested in collaborating on a line of home décor products made from fashion waste, get in touch today.